A leak suggests a Google AirTag competitor that could challenge Apple’s dominance of the personal tracking market. The rumoured Android tracker is expected to compete with Apple’s AirTag, offering similar location-finding features but using Google’s growing network of Android devices.

The reported Google tracking device would offer Android users a dedicated way to find lost keys, bags, luggage and other personal items. But the pricing, availability and final design aren’t confirmed until Google makes an official announcement.

Google Could Challenge Apple’s Tracking Advantage

Apple’s AirTag is one of the most popular item trackers because it relies on the massive network of iPhone users across the globe.

Nearby Apple devices can help you update the location of a lost AirTag, while still keeping your privacy intact. Google’s supposed tracker might follow the same path, using Android phones to create a massive crowdsourced finding network.

Successful launches could provide Android users with a more robust alternative to third-party tracking solutions.

Android Find My Device Network Might Power Tracker

The device in question may be using Google’s Find My Device network.

The system enables compatible Android devices to help locate lost products by securely sensing Bluetooth signals in the vicinity. The network could be of particular use in busy locations such as airports, shopping malls and public transport hubs with large Android user bases.

The effectiveness of the tracker depends on the number of Android devices in the network.

The support for Ultra-Wideband can increase accuracy.

Ultra-wideband technology is something you’d expect in a premium tracker.

Ultra-wideband can give you more precise distance and direction information than traditional Bluetooth tracking. This allows users to find an item near them and get more specific directions.

The AirTag has a similar feature that’s made it stand out and Google may need similar tech to compete.

Privacy Features to be a Major Focus

Strong privacy protections are needed for personal tracking devices.

There have been reports of trackers being used for unwanted tracking from both Apple and Google. A Google alternative would likely include unknown tracker alerts, sound notifications and tools to help users find nearby devices.

As more tracking products come online, the need for cross-platform safety features is likely to grow.

Interoperability Between Android Brands May Be Key

Google’s secret weapon? Android compatibility across the board.

Unlike a device that only works with one brand of smartphone, a Google tracker could potentially work across phones from Samsung, OnePlus, Xiaomi, Motorola, Pixel and other manufacturers.

A bigger ecosystem could also make the tracker more appealing to consumers who don’t use Apple products.

The price may decide the success in the market

Price will likely be a big factor in whether Google can make a serious run at AirTag.

The cheaper price of a tracker could make Android users buy multiple ones for different purposes. Offering family bundles or multi-packs can increase the product’s appeal.

But features like accuracy, battery life and network reliability will be just as important as price.

Sources

• Google – Official Hardware & Android Announcements
• Google Find My Device – Network tracking information and compatibility details.
• Android Developers – Android Feature Documentation.
• The Verge – All about consumer electronics and hardware.
• 9to5Google – Google news, Android and gadgets reviews.