Netflix has done some weird shit for a promotion in Los Angeles for its new sci-fi thriller The Last House. Instead of a traditional ad, the streaming company has turned a billboard above Sunset Boulevard into a furnished home, with a performer living inside. Soon the strange installation drew the attention of drivers and pedestrians, who noticed a person moving around inside the elevated structure.
Performer lives inside Billboard
The performer will appear on the billboard from August 6 to August 8 as part of a Netflix campaign. The structure sits about 30 feet above the Sunset Strip and has been designed to look like the home in the movie. The installation has furniture and other touches of home to make the billboard more of a living space than a traditional advertising display.
The Stunt Narrates the Story of the Movie
The strange promotion is directly connected to the premise of The Last House. The story is about a family who are mysteriously trapped inside their home while an unknown threat exists outside. The Netflix billboard plays up that claustrophobic idea, putting a performer inside an isolated, house-like structure for people to look at from the street below.
The Final House Netflix Release Date
The marketing stunt ties in with the release of The Last House, which premiered on Netflix on August 7. The film stars Greta Lee and Wagner Moura as parents whose family is snowed in at home. Matthew Robinson wrote the screenplay. Louis Leterrier directed. Riley Chung and Noah Alexander Sosnowski are cast as their kids.
Netflix’s campaign takes the film’s core concept and turns it into a real-world physical advertisement that viewers can actually see. The billboard doesn’t show characters or art but instead creates the enclosed space that is seen in the film.
A Strange Marketing Scheme That Gets Attention
The unusual installation has generated a lot of interest across Los Angeles and online. The spectacle has been featured by news organisations like NBC Los Angeles, CBS Los Angeles and People, with many viewers initially wondering if someone was actually living inside the billboard.
The campaign will continue until August 8, turning the temporary installation into a brief draw for those heading down Sunset Boulevard. Netflix has transformed a normal advertising space into what looks like an actual home, in a promotion that plays off the eerie premise of its new thriller.
Sources
- TIME Out Los Angeles – The actual performer living inside Netflix’s Sunset Boulevard billboard.
- NBC Los Angeles – The performer and a promotional installation for Netflix.
- CBS Los Angeles – Reporting from the billboard over the Sunset Strip.
- People – The Last House Details, Artist Info, and Netflix’s Marketing Push.
